OK, so this is not medical technology but it should prevent the need for physicians and hospitals. Also eliminates the dreaded “helmet head hair.” I would probably buy one when the price comes down. Nothing like cycling without a helmet – except for the fear of a concussion, of course!
Smart entrepreneurs – they started with a need and a market. Europeans famously do not wear helmets and they are just as vulnerable in crashes as the rest of us. They have plans for line and market extensions – horse riding, downhill skiing, hip protection for the elderly, and epilepsy seizure protection. Maybe the NFL should look into this…
Would be huge if they could get product placement during the Tour de France.
I would lose the Hövding name before expanding beyond Sweden – sounds like something from Ikea!
See the video: Hövding Invisible Bike Helmet Inflates On Impact VIDEO – YouTube.