More Disruptive Innovation? True 12 Lead ECG Heart Monitoring for Consumers

mobilECG conceptNot everyone has a need for a 12-lead ECG at home. But hey, a few years ago, no one thought they needed their own portable defibrillator, either. Now you can buy them from Amazon, Costco, and Walmart. A startup, mobilECG, is in the process of developing a device and software to provide true 12 lead ECG heart monitoring for consumers.

mobileECG is a group of young engineers in Hungary. They are developing a consumer-grade electrocardiograph that will interface with a PC, tablet, or smartphone and that will retail for “in the $300 range” in the summer of 2014 if everything goes according to plan. The device is not a toy. It will have full 12 lead capability and regulatory clearance in Europe and the U.S. when it is launched.

Other smartphone-based ECG devices like AliveCor generate single lead ECG data. That’s useful, but not nearly as useful in cardiac monitoring and diagnostics as a full 12-lead ECG. The AliveCor device retails for $199.

The mobileECG engineers say that the ambitious price target is possible for a number of reasons:

  • No separate device and cable. The ECG electronics are built inside the cable.
  • No retailers. You can buy the device directly from the manufacturer.
  • Low price margin.
  • Crowdfunding.

The company is attempting to  raise seed funding through crowdsourcing on indiegogo. Their ambitious target is to raise $230,000 by November 26. As of today, they have raised $5640. You can reserve your own mobileECG by pledging $289. This project may not be in the sweet spot for crowdsourcing but I admire their spirit!

Takeaways: Smart, ambitious people all over the world are working to solve all sorts of problems in medicine and healthcare. They are also availing themselves of the latest design, prototyping, and fundraising technologies including rapid design and prototyping, 3D printing, and crowdsourcing.

A $300 ECG may not be necessary in a U.S. medical clinic but it might be very welcome as an alternative to $3,000 ECGs in developing countries.

As with most truly disruptive technologies, mobilECG does not have all of the bells and whistles of professional electrocardiographs. They have an intriguing business model, however, and they have cloud-based communications built-in. This technology could make things very interesting in the cardiac monitoring market in the next few years!

Read more:

MobilECG Aims to Bring 12 Lead Electrocardiography to Consumers for True Heart Monitoring.

mobilECG – accessible clinical-grade electrocardiography | Indiegogo.

Mobile health news: Can this cool, cheap ECG device startup raise $230K in a month?.