Neckties

ID-10081313In honor of Fathers’ Day and all of the neckties given as gifts that will be relegated to the back of Dad’s closet…

When I started my business career, neckties were mandatory attire. I didn’t enjoy wearing ties but I had fun picking out outlandish designs and sending subtle messages via tie designs (probably missed by everyone but me).

Then casual Fridays came along (initially, just in the summer!). My coworkers and I all celebrated the one work day when we didn’t have to tie the knot in the mirror and wear that hot, hated, neck-constricting piece of fabric.

A move to the Pacific Northwest revealed a much more relaxed attitude about neckwear: basically, no one wears ties here. Is the climate to blame? Is it Seattle’s famous informality where people attend the opera in t-shirts and cutoffs? I don’t know but the trend to the casual has been increasing and even accelerating in the 20 years I’ve been in the Northwest.

The no-tie movement seems to be gaining momentum all over the USA for at least a couple of decades, perhaps starting on the West Coast and marching eastward. From observations on business trips, the East Coast and particularly the northeast remain a bastion of tie wearing. It it a more buttoned-up culture than the pot-smoking, t-shirt and jeans-wearing liberals on the Left Coast?

Plus, many guys are either fashion-challenged or just don’t care about matching vs. clashing patterns and colors (apparently, their wives or girlfriends are not around when they dress in the morning). Those fashion (in)decisions inflict pain and suffering on people who have to look at the tie wearer.

Once upon a time, clip-on ties were a standing joke but I have a different perspective. I was wearing a traditional knotted tie on a visit to a vendor’s manufacturing plant. While examining a piece of automated equipment, my tie got caught in the machinery. I panicked as I was pulled toward the machinery but I managed to jerk the tie free before injuries occurred. My hosts and I had a big laugh at my expense and I decided to wear clip-on ties on future factory visits!

I did not know this but the origin of the necktie is French and…Croatian! More fascinating facts about ties here.

What do you think – have ties gone the way of spats, pocket watches, and felt hats (hipsters excluded, of course)? Take our ten second poll!

[yop_poll id=”2″ tr_id=”7734″]

Happy Fathers’ Day!

Image courtesy of stockimages, FreeDigitalPhotos.net.

Free Medical Device Launch Checklist – Protect Your Investment

free Medical Device Launch Checklist

So you (or your company) has developed a new medical device. You have invested millions of dollars and substantial time in engineering, obtained regulatory clearances, and set up manufacturing. It’s time to go to market, right? Turn it over to Marketing and Sales and wait for the orders to pour in. Are you sure that all relevant launch activities are being planned and accounted for? Perhaps you should protect your investment in your medical device product with this simple, easy to use, free Medical Device Launch Checklist.

Easy to use, downloadable PDF file: free Medical Device Launch Checklist

The Medical Device Launch Checklist from sanko::strategic consulting is free and easy to use. It contains 64 checkable launch items. Launch items include traditional marketing activities like pricing as well as easy to overlook issues such as expiration dating and localization. The Checklist gives you a brief description of the purpose of each item. It also shows you the department/corporate function with primary responsibility for the item. The file can be saved to monitor launch progress.

Anyone can use the Medical Device Launch Checklist. It is primarily intended for small and medium-size companies that may not have institutional systems and processes to control launch activities. It can also be used by anyone (Product Manager, Marketing Manager, Project Manager, startup CEO, et al) who wants to assure that nothing has been omitted from their launch plan.

You can use the Checklist to guide the development of a launch or marketing plan. The Checklist can also be used as a gateway document to assure that all activities are accounted for and either completed or in progress before authorizing product launch.

To obtain your personal copy of the free Medical Device Launch Checklist, click here and select the link for the free Medical Device Launch Checklist.

Think of it as cheap insurance to protect your multi-million dollar baby.

Image courtesy of arztsamui / FreeDigitalPhotos.net